Registration Form - DigiPivot 2024

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Please note that we will be using the information you submit only for processing applications, selection and communications pertaining to the program. We will protect your privacy and personally identifiable information. Please expect communication from digipivot@myavtar.com post application. Please check your spam folder and mark as not spam to avoid missing communications from us!

About Program

Objective:

The objective of this program is to provide opportunities for women professionals to pivot their careers towards digital marketing and open up a world of new opportunities for their careers and businesses.

Approach:

DigiPivot, in its fifth edition, encompasses a well-curated virtual learning program and engagement that aims to empower the participants with digital marketing knowledge and tools as well as mentorship on strategic leadership skills. The participants will go through sessions on core digital marketing skills and strategies that will be hosted by senior faculty from ISB.

Senior leaders from Google will mentor the cohort, guiding them through experiential segments including case study challenges. Avtar will facilitate sessions on career intentionality, the tenets of which are critical to charting sustainable careers. As an organisation that has been the front-runner in shaping the path for women professionals in India, Avtar is proud of its association with Google and ISB Executive Education for this program.

As the program's Industry Partners, Hindustan Unilever Limited (HUL) has developed bespoke learning content that will be delivered to cohort members throughout DigiPivot 2024. This will include real-world digital marketing strategies that are employed on some of the world's biggest brands, case studies and comprehensive mentorship from HUL leaders.

For women returning post a break, OfExperiences will provide career clarity through their Career Driver Assessment and workshops - that helps the participants recognize their preferences and prepares them for a suitable career.

Why DigiPivot?

In the Global Gender Gap Report by World Economic Forum, India is ranked at 127 of the 146 countries reviewed. As per National Family Health Survey (NFHS), Women in India constitute 48 per cent of the population, but contribute only 18 per cent to the gross domestic product (GDP) of the country. The study further established that advancing gender equality could potentially lead to a 30 per cent increase in India’s GDP.

According to a recent study conducted by Avtar, the annual attrition rate for women in India is 26% and close to half of Indian women, professionals quit work before they turn 30. The employable talent pool of second career women (women on career breaks) in urban India is estimated to be as wide as 7 million. According to the first-ever study (2017) on the rights of transgenders by the National Human Rights Commission, about 92 percent of transgenders are deprived of the right to participate in any form of economic activity in India, with even qualified ones refused jobs. With the evolution of big data and the availability of in-depth consumer information, 2020 was expected to generate over 20 lakh digital marketing jobs and the number of opportunities created every year in the digital marketing industry is expected to exponentially increase, going forward in India.

With the expertise of Google, Avtar, ISB and HUL, this program aims to enable - Digital Marketing pivots for women professionals. The DigiPivot journey will begin with registrations in June 2024 followed by over 80 hours of online e-learnings, webinars and mentorship, culminating with a virtual graduation event. Upon graduation from the program, the cohort members will be inducted into the esteemed DigiPivot alumni network.

Having been instrumental in creating career opportunities for more than 1,00,000 women, Avtar will assist and hand hold until selected cohort members complete their learning journeys successfully.

Through DigiPivot, Google, Avtar, ISB and HUL aim to continue a growing effort to close the digital gender gap by empowering women professionals across the country.

Program Learning Objectives

The key learning objectives of DigiPivot are as follows:

Gain intermediate Digital Media Marketing Skills (Knowledge and Practice)

Improve self-awareness and grit for long term and intentional career pathing

Build and leverage a strong network of peers, experts and leader mentors

Program Structure and Design

Program Design (80 hours of learning, 8-10 hours per week, varies per week)

Orientation

  • Pre-Work
  • Program Orientation Event
  • Peer to Peer Coaching

Curriculum

  • The Fundamentals of Digital Marketing from ISB
  • Evaluation, Metrics and Digital Analytics from ISB
  • Google Ads Product Immersion from Google
  • Google Analytics Workshop from Google
  • Intentional Career Pathing from Avtar
  • Industry Insights and Mentorship from HUL

Completion

  • Final Case Study Presentation
  • Careers in Digital Marketing Overview
  • Program Graduation Event
  • Alumni Events and Social Mixers

Alumni Events and Social Mixers

The DigiPivot Advantage

  • Digital Marketing Skill Set:Acquiring key digital marketing skills that you can leverage to grow and advance in your career or reorient your career as a digital marketing leader.
  • Digital Marketing Expertise:You will have access to some of the best faculty from the ISB Executive Education, one of India’s premier business schools.
  • The Google Edge:You will have the opportunity to be mentored by leaders and Digital Marketing experts at Google.
  • Access to growth opportunities:You will have an opportunity to be part of myavtar.com, India’s pioneer platform for diversity talent, which will give you access to many events and opportunities that will be relevant for your career.
  • DigiPivot Alumni Network:As a member of the fifth DigiPivot cohort, you will have the opportunity to network, connect and learn from the program alumni, fellow cohort members and future program participants.

Program Eligibility

We welcome applications from:

  • Working Women with between 1 and 18 years of full time work experience
  • Women on a Career Break with between 3 and 8 years of full time work experience
  • Women Business Owners

This program is designed to build equity for everyone, and women from different historically underrepresented communities are invited to apply for this program including, and not restricted to, those with disabilities as well as in the LGBTQ+ community. This program aims to bring together a diverse and talented cohort of participants who want to pivot their careers into digital marketing.

Key Program Timelines and Selection Process

01

Registration
Window:

7th June - 7 th July 2024
02

Online
Assessment:

7th June - 14 th July 2024
03

Final Selection, Participant Enrolment:

30th July onwards
04

Cohort Inaugural

3rd August 2024
05

Program Graduation

14th Dec 2024

Decision of the Selection Committee will be final and binding.

Frequently Asked Questions

Both Avtar and Google believe that diversity is important to innovation, creativity, and problem-solving. However, in the last few decades, India has witnessed an increase in the gender diversity gap in the workforce. DigiPivot aims to support women returning to the workforce as well as those who are looking for career shifts to digital marketing roles and aims to influence the overall gender mix in the digital marketing landscape in India.
The program is sponsored by Google and does not require participants to contribute to any course fees
Please communicate your language specific and/or disability related accommodations and other support requests during the application process and we will try our best to accommodate on a case-to-case basis.
  • Eligible candidates can visit dp.myavtar.com and register for the program. After filling in the form, the registrations will undergo the application process.
Last date for registration is 7th July, 2024
The program commences on 3rd August 2024 and ends on 14th December 2024.
On being selected, you will be notified through a confirmation email latest by 31st July, 2024
Yes, you will get a selection email post the final selection process as a confirmation to the program...
If digital marketing is an area that has stirred curiosity and interest in you, then you will find this program valuable. Digital Marketing is a skill that represents the future and through DigiPivot, we aim to provide a potential opportunity in India to reboot your career to digital marketing. Through this program, we hope that the world of career opportunities open for you in India and across the globe.
We expect the following requirements to be completed in a timely manner per the schedule in order to handover the certification to you:
  • Attendance at the virtual inaugural session
  • Completion of online modules and graded assessment
  • Completion of graded project work / case study assigned
  • Attendance at the online webinars / mentorship sessions
  • Attendance at the virtual Google Graduation event
Since Google is sponsoring 100% of the program, we expect our participants to commit the time required for learning and assessments. We may not be able to make exceptions in certification handover. Should there be any unforeseen personal emergencies that come up during the program, we request you to get in touch with us at the earliest.