DigiPivot - The objective of this program is to provide opportunities for women professionals to pivot their careers towards digital marketing and open up a world of new career opportunities for them.
DigiPivot, in its third edition, encompasses a curated 22-week virtual learning program and engagement that aims to empower the participants with digital marketing knowledge and tools as well as mentorship on strategic leadership skills. The participants will go through sessions on core digital marketing skills and strategies, that will be hosted by senior faculty from ISB.
Senior leaders from Google will mentor the cohort, guiding them through experiential segments including case study challenges. Avtar will facilitate sessions on career intentionality, the tenets of which are critical to charting sustainable careers. As an organization that has been the front-runner in shaping the path for women professionals in India, Avtar is proud of its association with Google and ISB Executive Education for this program.
As the program's first ever Industry Partners, Hindustan Unilever Limited (HUL) has developed bespoke learning content that will be delivered to cohort members throughout DigiPivot 2022. This will include real-world digital marketing strategies that are employed on some of the world's biggest brands, case studies and comprehensive mentorship from HUL leaders. HUL will also co-develop and judge the program's final case challenge that all selected participants complete.
In the recent report by the World Economic Forum, India is now ranked 112th in the Gender Gap 2020. As per the 2021 “Upskilling for Shared Prosperity” report by the World Economic Forum, India has the potential for as much as $570 billion additional GDP by 2030, which is equivalent to 6.8% of total GDP and will be able to add 2.3 million more jobs, by investing in reskilling.
According to a recent study conducted by Avtar, the annual attrition rate for women in India is 18% and close to half of Indian women professionals quit work before they turn 30. The employable talent pool of second career women (women on career breaks) in urban India is estimated to be as wide as 7 million. According to the first-ever study (2017) on the rights of transgenders by the National Human Rights Commission, about 92 percent of transgenders are deprived of the right to participate in any form of economic activity in India, with even qualified ones refused jobs. With the evolution of big data and the availability of in-depth consumer information, 2020 was expected to generate over 20 lakh digital marketing jobs and the number of opportunities created every year in the digital marketing industry is expected to exponentially increase, going forward in India.
With the expertise of Google, Avtar and ISB, this program aims to enable early and mid-career Digital Marketing pivots for women professionals. The DigiPivot journey will begin with an inaugural session in the second week of May, 2022 followed by 22 weeks of online e-learnings, webinars and mentorship offered by Google, culminating with a virtual graduation event. Upon graduation from the program the cohort members will be inducted into the esteemed DigiPivot alumni network.
Having been instrumental in creating career opportunities for more than 75,000 women, Avtar will assist and hand hold till you complete the learning journey successfully.
Through DigiPivot, Google, Avtar and ISB aim to help 200+ women leaders reskill themselves on digital marketing and feel empowered to pivot their careers into being digital marketing leaders by the end of 2022.
The key learning objectives of DigiPivot are as follows:
Gain intermediate Digital Media Marketing Skills (Knowledge and Practice)
Improve self-awareness and grit for long term and intentional career pathing
Build and leverage a strong network of peers, experts and leader mentors
Program Design (22 weeks, ~6-8 hours per week, varies per week)
Alumni Events and Social Mixers
This program is designed to build equity for everyone, and women from different historically underrepresented communities are invited to apply for this program including, and not restricted to, those with disabilities as well as in the LGBTQ+ community. This program aims to bring together a diverse and talented cohort of participants who want to pivot their careers into digital marketing.
