About Program

Objective:

DigiPivot - The objective of this program is to provide opportunities for women professionals to pivot their careers towards digital marketing and open up a world of new career opportunities for them.

Approach:

DigiPivot, in its fourth edition, encompasses a well curated virtual learning program and engagement that aims to empower the participants with digital marketing knowledge and tools as well as mentorship on strategic leadership skills. The participants will go through sessions on core digital marketing skills and strategies, that will be hosted by senior faculty from ISB.

Senior leaders from Google will mentor the cohort, guiding them through experiential segments including case study challenges. Avtar will facilitate sessions on career intentionality, the tenets of which are critical to charting sustainable careers. As an organisation that has been the front-runner in shaping the path for women professionals in India, Avtar is proud of its association with Google and ISB Executive Education for this program.

As the program's Industry Partners, Hindustan Unilever Limited (HUL) has developed bespoke learning content that will be delivered to cohort members throughout DigiPivot 2023. This will include real-world digital marketing strategies that are employed on some of the world's biggest brands, case studies and comprehensive mentorship from HUL leaders.

Why DigiPivot?

In the Global Gender Gap t Report by World Economic Forum, India is ranked at 135. As per the 2021 “Upskilling for Shared Prosperity” report by the World Economic Forum, India has the potential for as much as $570 billion additional GDP by 2030, which is equivalent to 6.8% of total GDP and will be able to add 2.3 million more jobs, by investing in reskilling.

According to a recent study conducted by Avtar, the annual attrition rate for women in India is 18% and close to half of Indian women professionals quit work before they turn 30. The employable talent pool of second career women (women on career breaks) in urban India is estimated to be as wide as 7 million. According to the first-ever study (2017) on the rights of transgenders by the National Human Rights Commission, about 92 percent of transgenders are deprived of the right to participate in any form of economic activity in India, with even qualified ones refused jobs. With the evolution of big data and the availability of in-depth consumer information, 2020 was expected to generate over 20 lakh digital marketing jobs and the number of opportunities created every year in the digital marketing industry is expected to exponentially increase, going forward in India.

With the expertise of Google, Avtar, ISB and HUL this program aims to enable - Digital Marketing pivots for women professionals. The DigiPivot journey will begin with registrations in June 2023 followed by 80 hours of online e-learnings, webinars and mentorship, culminating with a virtual graduation event. Upon graduation from the program the cohort members will be inducted into the esteemed DigiPivot alumni network.

Having been instrumental in creating career opportunities for more than 1,00,000 women, Avtar will assist and hand hold till selected cohort members complete their learning journeys successfully.

Through DigiPivot, Google, Avtar, ISB and HUL aim to continue a growing effort to close the digital gender gap by empowering women professionals across the country.

Program Learning Objectives

The key learning objectives of DigiPivot are as follows:

Gain intermediate Digital Media Marketing Skills (Knowledge and Practice)

Improve self-awareness and grit for long term and intentional career pathing

Build and leverage a strong network of peers, experts, and leader mentors

Program Structure and Design

Program Design (80 hours of learning, ~8-10 hours per week, varies per week)

Orientation

  • Pre-Work
  • Program Orientation Event
  • I am Remarkable Workshop

Core Curriculum

  • Digital Marketing Playbook
  • Social Media Marketing
  • Google Ads Marketing
  • Analytics and Measurement
  • Experiments and Testing
  • Assessments & Project Work

Certification

  • Case Challenge
  • Careers in Digital Marketing
  • Program Graduation Event

Alumni Events and Social Mixers

Program Outcomes

  • Digital Marketing Skill Set: Acquiring key digital marketing skills that you can leverage to grow and advance in your career or reorient your career as a digital marketing leader.
  • Digital Marketing Certification: You will have access to some of the best faculty from the ISB Executive Education, one of India’s premier business schools.
  • The Google advantage: You will have the opportunity to be mentored by leaders and Digital Marketing experts at Google.
  • Be part of India’s pioneer platform for diversity talent: You will have an opportunity to be part of myavtar.com, India’s pioneer platform for diversity talent, which will give you access to many events and opportunities that will be relevant for your career.
  • Be part of the DigiPivot Alumni Network: As a member of the fourth DigiPivot cohort, you will have the opportunity to network, connect and learn from the program alumni, fellow cohort members and future program participants.

Program Eligibility

We welcome applications from:

  • Working Women with up to 18 years of experience
  • Women on a Career Break with up to 8 years of experience
  • Women Entrepreneurs
  • Any applicant meeting one or more of the above criteria with a genuine passion for pivoting your career into Digital Marketing

This program is designed to build equity for everyone, and women from different historically underrepresented communities are invited to apply for this program including, and not restricted to, those with disabilities as well as from the LGBTQ+ community. This program aims to bring together a diverse and talented cohort of participants who want to pivot their careers into digital marketing.

Key Program Timelines and Selection Process

01

Registration
Window

May 31st to July 8th 2023
02

Online
Assessment

May 31st – July 23rd , 2023
03

Final Selection, Participant Enrollment

July 24th, 2023 onwards
04

Cohort Inaugural

19th August 2023
05

Program Graduation

16th December 2023

Decision of the Selection Committee will be final and binding.

DigiPivot 2020 Cohort Testimonials

Frequently Asked Questions

1. Why do Google and Avtar want to create a digital up-skilling program for women?

Both Avtar and Google believe that diversity is important to innovation, creativity, and problem-solving. However, in the last few decades, India has witnessed an increase in the gender diversity gap in the workforce. DigiPivot aims to support women returning to the workforce as well as those who are looking for career shifts to digital marketing roles and aims to influence the overall gender mix in the digital marketing landscape in India.

The program is sponsored by Google and does not require participants to contribute to any course fees.

Please communicate your language specific and/or disability related accommodations and other support requests during the application process and we will try our best to accommodate on a case-to-case basis.

  • Eligible candidates can visit dp.myavtar.com and register for the program.
  • After filling in the form, the registrations will undergo the application process.

Last date for registration is 8th July, 2023

The program commences on 2nd August 2023 and ends on 16th December 2023.

On being selected, you will be notified through a confirmation email latest by 31st July 2023

Yes, you will get a selection email post the final selection process as a confirmation to the program..

If digital marketing is an area that has stirred curiosity and interest in you, then you will find this program valuable. Digital Marketing is a skill that represents the future and through DigiPivot we aim to provide a potential opportunity in India to reboot your career to digital marketing. Through this program, we hope that the world of career opportunities opens for you in India and across the globe.

We expect the following requirements to be completed in a timely manner per the schedule in order to handover the certification to you:
  • Attendance at the virtual inaugural session
  • Completion of online modules and graded assessment
  • Completion of graded project work / case study assigned
  • Attendance at the online webinars / mentorship sessions
  • Attendance at the virtual Google Graduation event
Since Google is sponsoring 100% of the program we expect our participants to commit the time required for learning and assessments. We may not be able to make exceptions in certification handover. Should there be any unforeseen personal emergencies that come up during the program, we request you to get in touch with us at the earliest.