About Program


The objective of the DigiPivot program is to provide opportunities for women professionals to pivot their careers towards digital marketing and open up a world of new career opportunities for them.


DigiPivot 2021, encompasses of a curated 22-week virtual reskilling and community building engagement that aims to empower the participants with intermediate digital marketing skills designed and delivered by The Centre for Executive Education at Indian School of Business along with Google, and Intentional Career Pathing designed and delivered by Avtar to help further career intentionality as well as mentorship that is an integral part of the program.

Subject Matter Experts and Senior Leaders from Google will mentor the cohort, guiding them through experiential segments including case challenges. Avtar will facilitate sessions on career intentionality, the tenets of which are critical to charting sustainable careers. As an organization that has been the front-runner in shaping the path for women professionals in India, Avtar is proud of its association with Google and Centre for Executive Education at Indian School of Business for this program.

Why DigiPivot?

In the recent report by the World Economic Forum, India is now ranked 112th in the Gender Gap 2020. As per the 2021 “Upskilling for Shared Prosperity” report by the World Economic Forum, India has the potential for as much as $570 billion additional GDP by 2030, which is equivalent to 6.8% of total GDP and will be able to add 2.3 million more jobs, by investing in reskilling.

According to a recent study conducted by Avtar, the annual attrition rate for women in India is 18% and close to half of Indian women professionals quit work before they turn 30. The employable talent pool of second career women (women on career breaks) in urban India is estimated to be as wide as 7 million. According to the first-ever study (2017) on the rights of transgenders by the National Human Rights Commission, about 92 percent of transgenders are deprived of the right to participate in any form of economic activity in India, with even qualified ones refused jobs. With the evolution of big data and the availability of in-depth consumer information, 2020 was expected to generate over 20 lakh digital marketing jobs and the number of opportunities created every year in the digital marketing industry is expected to exponentially increase, going forward in India.

With the expertise of Google, Avtar and Centre for executive education at Indian School of Business,, this program aims to enable early and mid-career Digital Marketing pivots for women professionals. The DigiPivot journey will begin with an inaugural session in the second week of April, 2021 followed by 22 weeks of online e-learnings, webinars and mentorship offered by Google, culminating with a virtual graduation event. Upon graduation from the program the cohort members will be inducted into the esteemed DigiPivot alumni network.

Having been instrumental in creating career opportunities for more than 50,000 women, Avtar will assist and hand hold till you complete the learning journey successfully.

Through DigiPivot, Google, Avtar and Centre for executive education at Indian School of Business, aim to help 200+ women leaders reskill themselves on digital marketing and feel empowered to pivot their careers into being digital marketing leaders by the end of 2022.

Program Learning Objectives

The key learning objectives of DigiPivot are as follows:

Gain intermediate Digital Media Marketing Skills (Knowledge and Practice)

Improve self-awareness and grit for long term and intentional career pathing

Build and leverage a strong network of peers, experts and leader mentors

Program Structure and Design

Program Design (22 weeks, ~6-8 hours per week, varies per week)

Digital Marketing Coursework, Career Intentionality Sessions and Mentorship -


  • Pre-Work
  • Program Orientation Event
  • I am Remarkable Workshop
  • Meet your Leader Mentors

Core Curriculum

Digital Marketing

  • Digital Marketing Playbook
  • Social Media Marketing
  • Google Ads Marketing
  • Analytics and Measurement
  • Experiments and Testing
  • Assessments & Project Work

Career Intentionality

  • Identity Explorer
  • Building Grit
  • Art of Influencing
  • Career Pathing
  • Leading in Complexity


  • Case Challenge
  • Careers in Digital Marketing
  • Program Graduation Event

Alumni Events and Social Mixers

Program Outcomes

  • Digital Marketing Skill Set: Acquiring key digital marketing skills that you can leverage to grow and advance in your career or reorient your career  as a digital marketing leader.
  • Digital Marketing Certification: You will have access to some of the best faculty from the Centre for executive education at ISB, one of India’s premier business schools.
  • The Google advantage: You will have the opportunity to be mentored by leaders and Digital Marketing experts at Google.
  • Be part of India’s pioneer platform for diversity talent: You will have an opportunity to be part of myavtar.com, India’s pioneer platform for diversity talent, which will give you access to many events and opportunities that will be relevant for your career.
  • Be part of the DigiPivot Alumni Network: As a member of the second DigiPivot cohort, you will have the opportunity to network, connect and learn from the program alumni, fellow cohort members and future program participants.

Program Eligibility

  • Women Professionals with 3-18 years of work experience in sales/ marketing/ branding/ analytics/ consulting/ PR & Media
  • Women Professionals on a career break with prior work experience (3-18 years) in sales/ marketing/ branding/ consulting/ analytics/ PR & Media
  • Passion for digital sales and marketing
  • Commitment of 6-8 hours per week of learning effort for 22 weeks

This program aims to bring together a  diverse and talented cohort of participants who want to pivot their careers into digital marketing.

Key Program Timelines and Selection Process



Feb 19th to Mar 12th 2021


Feb 23rd – Mar 19th , 2021


Mar 22nd – Mar 26th , 2021

Final Selection, Participant Enrollment and Mandatory Pre Work

Mar 29th, 2021 onwards

Program Orientation

17th April 2021

Program Graduation

Aug 21 2021

Decision of the Selection Committee will be final and binding.

Frequently Asked Questions

Both Avtar and Google believe that diversity is important to innovation, creativity, and problem-solving. However, in the last few decades, India has witnessed an increase in the gender diversity gap in the workforce. DigiPivot aims to support women returning to the workforce as well as those who are looking for mid-career shifts to digital marketing roles and aims to influence the overall gender mix in the digital marketing landscape in India.
The program is sponsored by Google and does not require participants to contribute to any course fees.
Please communicate your language specific and/or disability related accommodations and other support requests during the application process and we will try our best to accommodate on a case to case basis.
  • Eligible candidates can visit dp.myavtar.com and register for the program.
  • After filling in the form, the registrations will undergo the application process.
Last date for registration is 12th March 2021
The program commences on 17th Apr 2021 (with mandatory pre-work completion from April 1 to April 15). The program will be of 22 weeks of online engagement and learning.
On being selected, you will be notified through a confirmation email latest by 29 th Mar 2021
Yes, you will get a selection email post the final selection process as a confirmation to the program..
If digital marketing is an area that has stirred curiosity and interest in you, then you will find this program valuable. Digital Marketing is a skill that represents the future and through DigiPivot we aim to provide a potential  opportunity in India to reboot your career to digital marketing. Through this program, we hope that the world of career opportunities open for you in India and across the globe.
We expect the following requirements to be completed in a timely manner per the schedule in order to handover the certification to you:
  • Attendance at the virtual inaugural session
  • Completion of online modules and graded assessment
  • Completion of graded project work/ case study assigned
  • Attendance at the online webinars/ mentorship sessions
  • Attendance at the virtual Google Graduation event
Since Google is sponsoring 100% of the program we expect our participants to commit the time required for learning and assessments. We may not be able to make exceptions in certification handover. Should there be any unforeseen personal emergencies that come up during the program, we request you to get in touch with us at the earliest.