Registration Form - DigiPivot 2022

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About Program

Objective:

DigiPivot - The objective of this program is to provide opportunities for women professionals to pivot their careers towards digital marketing and open up a world of new career opportunities for them.

Approach:

DigiPivot, in its third edition, encompasses a curated 22-week virtual learning program and engagement that aims to empower the participants with digital marketing knowledge and tools as well as mentorship on strategic leadership skills. The participants will go through sessions on core digital marketing skills and strategies, that will be hosted by senior faculty from ISB.

Senior leaders from Google will mentor the cohort, guiding them through experiential segments including case study challenges. Avtar will facilitate sessions on career intentionality, the tenets of which are critical to charting sustainable careers. As an organization that has been the front-runner in shaping the path for women professionals in India, Avtar is proud of its association with Google and ISB Executive Education for this program.

As the program's first ever Industry Partners, Hindustan Unilever Limited (HUL) has developed bespoke learning content that will be delivered to cohort members throughout DigiPivot 2022. This will include real-world digital marketing strategies that are employed on some of the world's biggest brands, case studies and comprehensive mentorship from HUL leaders. HUL will also co-develop and judge the program's final case challenge that all selected participants complete.

Why DigiPivot?

In the recent report by the World Economic Forum, India is now ranked 112th in the Gender Gap 2020. As per the 2021 “Upskilling for Shared Prosperity” report by the World Economic Forum, India has the potential for as much as $570 billion additional GDP by 2030, which is equivalent to 6.8% of total GDP and will be able to add 2.3 million more jobs, by investing in reskilling.

According to a recent study conducted by Avtar, the annual attrition rate for women in India is 18% and close to half of Indian women professionals quit work before they turn 30. The employable talent pool of second career women (women on career breaks) in urban India is estimated to be as wide as 7 million. According to the first-ever study (2017) on the rights of transgenders by the National Human Rights Commission, about 92 percent of transgenders are deprived of the right to participate in any form of economic activity in India, with even qualified ones refused jobs. With the evolution of big data and the availability of in-depth consumer information, 2020 was expected to generate over 20 lakh digital marketing jobs and the number of opportunities created every year in the digital marketing industry is expected to exponentially increase, going forward in India.

With the expertise of Google, Avtar and ISB, this program aims to enable early and mid-career Digital Marketing pivots for women professionals. The DigiPivot journey will begin with an inaugural session in the second week of May, 2022 followed by 22 weeks of online e-learnings, webinars and mentorship offered by Google, culminating with a virtual graduation event. Upon graduation from the program the cohort members will be inducted into the esteemed DigiPivot alumni network.

Having been instrumental in creating career opportunities for more than 75,000 women, Avtar will assist and hand hold till you complete the learning journey successfully.

Through DigiPivot, Google, Avtar and ISB aim to help 200+ women leaders reskill themselves on digital marketing and feel empowered to pivot their careers into being digital marketing leaders by the end of 2022.

Program Learning Objectives

The key learning objectives of DigiPivot are as follows:

Gain intermediate Digital Media Marketing Skills (Knowledge and Practice)

Improve self-awareness and grit for long term and intentional career pathing

Build and leverage a strong network of peers, experts and leader mentors

Program Structure and Design

Program Design (22 weeks, ~6-8 hours per week, varies per week)

Orientation

  • Pre-Work
  • Program Orientation Event
  • I am Remarkable Workshop
  • Meet your Leader Mentors

Core Curriculum

  • Digital Marketing Playbook
  • Social Media Marketing
  • Google Ads Marketing
  • Analytics and Measurement
  • Experiments and Testing
  • Assessments & Project Work

Certification

  • Case Challenge
  • Careers in Digital Marketing
  • Program Graduation Event

Alumni Events and Social Mixers

Program Outcomes

  • Digital Marketing Skill Set: Acquiring key digital marketing skills that you can leverage to grow and advance in your career or reorient your career as a digital marketing leader.
  • Digital Marketing Certification: You will have access to some of the best faculty from the ISB Executive Education, one of India’s premier business schools.
  • The Google advantage: You will have the opportunity to be mentored by leaders and Digital Marketing experts at Google.
  • Be part of India’s pioneer platform for diversity talent: You will have an opportunity to be part of myavtar.com, India’s pioneer platform for diversity talent, which will give you access to many events and opportunities that will be relevant for your career.
  • Be part of the DigiPivot Alumni Network: As a member of the third DigiPivot cohort, you will have the opportunity to network, connect and learn from the program alumni, fellow cohort members and future program participants.

Program Eligibility

  • Women Professionals with 3-18 years of work experience in sales/marketing/branding/analytics/consulting/PR & Media
  • Women Professionals on a career break with prior work experience (3-18 years) in sales/marketing/branding/consulting/analytics/PR & Media
  • Passion for digital sales and marketing
  • Commitment of 8-10 hours per week of learning effort for 22 weeks

This program is designed to build equity for everyone, and women from different historically underrepresented communities are invited to apply for this program including, and not restricted to, those with disabilities as well as in the LGBTQ+ community. This program aims to bring together a diverse and talented cohort of participants who want to pivot their careers into digital marketing.

Key Program Timelines and Selection Process

01

Registration
Window

June 7th to July 10th 2022
02

Online
Assessment

June 7th – July 26th , 2022
03

Final Selection, Participant Enrollment

August 3rd, 2022 onwards
04

Cohort Inaugural

6th August 2022
05

Program Graduation

27th November 2022

Decision of the Selection Committee will be final and binding.

DigiPivot 2020 Cohort Testimonials

Frequently Asked Questions

1. Why do Google and Avtar want to create a digital up-skilling program for women?

Both Avtar and Google believe that diversity is important to innovation, creativity, and problem-solving. However, in the last few decades, India has witnessed an increase in the gender diversity gap in the workforce. DigiPivot aims to support women returning to the workforce as well as those who are looking for mid-career shifts to digital marketing roles and aims to influence the overall gender mix in the digital marketing landscape in India.

The program is sponsored by Google and does not require participants to contribute to any course fees.

Please communicate your language specific and/or disability related accommodations and other support requests during the application process and we will try our best to accommodate on a case to case basis.

  • Eligible candidates can visit dp.myavtar.com and register for the program.
  • After filling in the form, the registrations will undergo the application process.

Last date for registration is 10th July, 2022

The program commences on 6th August 2022 and ends on 27th November 2022.

On being selected, you will be notified through a confirmation email latest by 3rd August, 2022

Yes, you will get a selection email post the final selection process as a confirmation to the program..

If digital marketing is an area that has stirred curiosity and interest in you, then you will find this program valuable. Digital Marketing is a skill that represents the future and through DigiPivot we aim to provide a potential  opportunity in India to reboot your career to digital marketing. Through this program, we hope that the world of career opportunities open for you in India and across the globe.

We expect the following requirements to be completed in a timely manner per the schedule in order to handover the certification to you:
  • Attendance at the virtual inaugural session
  • Completion of online modules and graded assessment
  • Completion of graded project work / case study assigned
  • Attendance at the online webinars / mentorship sessions
  • Attendance at the virtual Google Graduation event
Since Google is sponsoring 100% of the program we expect our participants to commit the time required for learning and assessments. We may not be able to make exceptions in certification handover. Should there be any unforeseen personal emergencies that come up during the program, we request you to get in touch with us at the earliest.